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TechnoVision 2025

Your gateway to cutting-edge innovation

A Nordic Podcast Series that explores different aspects of the next era of digital transformation, ‘Intelligent Industry’, by zooming in on different topics with the help of industry guests and experts. Hosts are Caroline Segerstéen Runervik, CEO of Capgemini Nordics & Fredrik Gunnarsson, Head of Intelligent Industry in Capgemini Nordics.

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71% of consumers want generative AI integrated into their shopping experiences

Generative AI (Gen AI) is transforming shopping, with 71% of consumers wanting it to be integrated into their purchasing experiences. The preference of Gen Z and Millennials, for hyper-personalization and seamless digital experiences is mainly driving this trend. This is according to the fourth edition of Capgemini Research Institute’s annual consumer trends report, ‘What Matters to Today’s Consumer’, which finds that technological innovation, shifting financial priorities, and increasing sustainability awareness are fueling consumer behaviors.

Jan 9, 2025

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